The Georgia Republican 100 Million Dollar Race for Governor

and it’s only the primary

The Georgia primary is tomorrow, Tuesday, May 19. The three weeks of advance voting ended on Friday. Although  I didn’t vote on the Republican ticket, I’ve suffered through the continuous bombardment of TV ads by four white Christian pro-Trump men running to be on the November ballot for governor. 

No Limit on Spending

The Republican primary for governor in Georgia has become one of the most expensive and combative races in state history. Right now, accord AJC’s Greg Bluestein, the quad has spent over $100 million in the primary.  Attorney General Chris Carr, Secretary of State Brad Raffensperger, Lt. Gov. Burt Jones, and billionaire businessman Rick Jackson are flooding television screens with nearly identical messages: they are Christian conservatives, loyal to Donald Trump, committed to cutting taxes, and determined to crack down on undocumented immigrants.  Here is what they’ve pored into the local TV stations. 

• Chris Carr: Put in $4 million, raised $400,000, 2 million on hand
• Bert Jones: Put in $16 million, raised &200,000, $2.1 million on hand
• Rick Jackson: Put in $80 million, raised only $200,000, $7. million on hand. 
• Brad Raffensperger: Put in $6 million, raised $217,000, $2.5 million on hand.

What They Avoid Saying

What is striking is not merely what these candidates say, but what they avoid discussing. 

Education funding, hospital closures, rising health-care costs, retirement insecurity, environmental threats, public transportation, affordable housing, and gun violence barely appear in their ads or debate rhetoric. 

Instead, the Republican field has narrowed Georgia’s future to culture-war symbolism and tax-cut promises.

That narrowing says a great deal about the current direction of Georgia Republican politics.

Chris Carr

Carr presents himself as the polished establishment conservative. As attorney general, he has aligned himself closely with national Republican priorities and emphasized law enforcement and conservative social policies. His campaign argues that lower taxes and a pro-business climate will keep Georgia economically strong. But Carr rarely discusses the deep inequalities beneath the state’s economic growth. 

Georgia continues to rank poorly in maternal mortality, rural health access, and educational equity. Thousands of Georgians live in counties with limited medical services, and many public schools remain underfunded. Carr’s campaign offers little indication that those issues are central to his agenda.

Brad Raffensperger

Raffensperger occupies a more complicated position. Nationally, he became known for refusing Donald Trump’s efforts to overturn Georgia’s 2020 election results. Yet in the governor’s race, Raffensperger has attempted to reposition himself as a conventional conservative Republican emphasizing tax cuts, Christian values, and public safety.   His strategy appears designed to reassure Republican primary voters who still distrust him for defying Trump. Disappointingly he claimed he blocked Joe Biden and Stacey Abrams from trying to make it legal for illegal immigrants to vote. Simply not true, Brad. And he borrowed a campaign strategy used by Governor Kemp–a shotgun. 

Among the four major candidates, Raffensperger is perhaps the least inflammatory rhetorically. Yet even he has largely avoided bold proposals on expanding health care, addressing climate risks, or improving public education. 

His campaign reflects the reality that Republican primaries increasingly punish policy moderation and reward ideological conformity. Rather than using his independent reputation to broaden the debate, Raffensperger has mostly adapted himself to the same narrow framework as his rivals.

Bert Jones

Jones has campaigned as the most openly Trump-aligned candidate. Backed by Trump himself, Jones emphasizes immigration enforcement, conservative cultural themes, and tax elimination.   His ads frame politics as a battle between “real Georgians” and threatening outsiders. Yet Georgia’s economy depends heavily on immigrant labor in agriculture, construction, hospitality, and logistics. Harsh anti-immigrant rhetoric may energize parts of the Republican base, but it risks deepening division while ignoring practical economic realities.

Jones also promotes eliminating the state income tax, a popular Republican talking point. But candidates rarely explain what services would be reduced to compensate for the lost revenue. Georgia relies on income tax revenue to fund schools, universities, transportation, and public safety. Promising massive tax cuts without explaining the consequences may be politically effective, but it is fiscally evasive.

Rick Jackson

Jackson, the billionaire outsider, has poured enormous sums of personal wealth into the race and attempted to position himself as a businessman who can “fix” government.   Like the others, he stresses deportation policies, conservative Christianity, and tax reductions. 

Yet Jackson’s campaign has already been shadowed by reports that undocumented workers were employed at his property despite his hardline immigration message.   The contradiction highlights a larger pattern in modern Republican politics: immigrants are politically useful as targets even while the economy quietly depends on their labor. Jackson has the most offensive immigrant ad of the four candidates. He uses one case to demonize and lie about immigrants. 

More broadly, Jackson’s candidacy reflects the growing influence of billionaire self-financed campaigns. When wealthy candidates can spend tens of millions of dollars on advertising, elections risk becoming less about democratic participation and more about financial saturation. That trend distances politics from the everyday concerns of working Georgians struggling with housing costs, child care, medical debt, and stagnant wages.

“Across all four campaigns, one theme dominates: symbolic politics over practical governance.”

There Are Real Issues 

Georgia faces serious long-term challenges. Rural hospitals continue to close. Teachers leave the profession because of burnout and low pay. Metro Atlanta struggles with traffic congestion and housing affordability. Climate change threatens coastal communities and increases severe weather risks. Yet these issues receive little sustained attention in the Republican primary.

Instead, voters are offered simplified narratives centered on religion, fear of immigrants, tax reduction, and loyalty to Trump. Christianity itself becomes less a moral framework than a campaign brand. Faith is invoked constantly, yet there is little discussion of poverty, health care access, or social responsibility — concerns traditionally associated with religious ethics.

The candidates’ silence on environmental issues is particularly revealing. Georgia’s coastline, water systems, and urban air quality face increasing pressure from development and climate change. Younger voters increasingly care about sustainability and clean energy, yet Republican candidates seldom mention these topics except to criticize federal regulations.

The same absence exists around retirement and aging. Georgia’s population is growing older, and many retirees face rising housing and medical costs. None of the leading Republican campaigns have made retirement security a central issue.

In the end, the Republican primary reveals a party focused more on ideological signaling than comprehensive governance. The candidates compete aggressively over who is most conservative, most pro-Trump, and toughest on immigration. But governing a complex and rapidly changing state requires more than slogans and tax pledges.

Georgia’s future will depend on schools, hospitals, infrastructure, environmental stewardship, and economic fairness as much as partisan identity. A campaign that neglects those realities risks serving political ambition more than the long-term interests of Georgians.